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Cookie Policy

Last updated: October 25, 2026

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences and improve your browsing experience. Estimonia uses cookies and similar technologies to provide, protect, and improve our services.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable basic features such as page navigation, secure areas, and session management. The website cannot function properly without these cookies.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. These cookies collect anonymous information about page visits, traffic sources, and user behavior to help us improve our content and user experience. We do not use Google signals or ad personalisation, and nothing is shared with Google for advertising.

Whether they are set depends on where you are. In the European Economic Area, the United Kingdom, Switzerland, Quebec and every other region where the law requires your prior consent, they are set only if you accept them in the cookie banner. In the United States, the rest of Canada, Australia and New Zealand they are on by default, and you can turn them off at any time under Cookie settings. If your browser sends a Global Privacy Control signal, we treat it as a request to turn them off.

  • _ga: Used to distinguish unique users. Expires after 2 years.
  • _ga_*: Used to persist session state. Expires after 2 years.

Our Own Visitor Statistics

We also count visits ourselves, on our own servers, to see which pages help people and where they come from: the pages viewed, how long they were read and how far they were scrolled, the referring website (without its query string), the country (from our network provider, not from your address), device type, browser and language, and actions such as starting a valuation or following a link. We do not store your IP address. Without your consent no cookie is set: page views are joined for one day only, by a code derived from your address and browser with a random value that we discard every day, so it cannot be traced back to you. Nothing is shared with third parties.

  • estimonia_visitor: Set only if you accept cookies. A random identifier that lets us recognise a returning visit. Expires after 13 months, and is removed if you withdraw consent.

Grow by Mediavine

Grow is a reader-engagement tool from Mediavine, our advertising partner, which measures visits for our advertising account. It follows the same rule as Google Analytics above: it loads only where analytics cookies are allowed, and stores an identifier in your browser (cookies and local storage). Its widgets are turned off, so you will not see it on the page.

Advertising Cookies

Our guides, articles, directory and other informational pages show ads served by Mediavine and its advertising partners. They use cookies, pixels and similar technologies to show ads, limit how often you see them, measure them and, where allowed, personalise them. The cookie names and lifetimes are set by each partner; Mediavine lists its partners and their privacy policies on its partners page. We do not show ads in the valuation tool or its results, at checkout, in your account, on reports or in the mobile app.

  • Where consent is required (the EEA, the United Kingdom, Switzerland and similar regions): our advertising partner asks for your consent in its own pop-up, and you can change your choice through the privacy settings link it shows.
  • In the United States: where state law gives you the right to opt out, use the “Do Not Sell or Share My Personal Information” link at the bottom of the page, or turn on Global Privacy Control in your browser.
  • Opting out stops personalised ads, not ads: you will still see non-personalised ones.

Preference Cookies

These cookies remember your choices, such as cookie consent preferences, to provide a more personalized experience.

  • cookie_consent: Stores your cookie consent preference. Expires after 1 year.

3. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. The third-party services we use include:

4. Managing Your Cookie Preferences

You can control and manage cookies in several ways:

  • Browser Settings: Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect website functionality.
  • Cookie Banner and Cookie settings: Where your consent is required, the cookie banner asks you to accept or decline analytics cookies when you first visit. Everywhere, you can change your choice at any time through the "Cookie settings" link at the bottom of every page. This choice covers Google Analytics, Grow and our own visitor statistics.
  • Advertising choices: made through our advertising partner's consent pop-up or the “Do Not Sell or Share My Personal Information” link, as described above. You can also use the industry opt-out pages of the Network Advertising Initiative and the Digital Advertising Alliance.
  • Google Analytics Opt-out: You can install the Google Analytics opt-out browser add-on.

5. Data Retention

Cookie data is retained for the duration specified in each cookie's expiration period. Advertising partners keep the data they collect under their own policies. Analytics data collected through cookies is retained in aggregate form and is not linked to personally identifiable information. Our own visitor statistics are deleted automatically after 13 months.

6. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

7. Contact Us

If you have questions about our use of cookies, please contact us.