Rogers Jones & Co
Welsh auction house founded in 1992 in Colwyn Bay, with salerooms in Cardiff and Chester and a record £240,000 rugby jersey sale.
About Rogers Jones & Co
Rogers Jones & Co is a Welsh auction house with its headquarters at Abergele Road in Colwyn Bay, Conwy. It also has premises in Cardiff, Chester and Carmarthen, and an office at Gregynog Hall in Powys, Mid Wales. The firm is known for Welsh art and ceramics as well as sporting memorabilia, coins and general antiques.
It holds regular general sales at its salerooms and themed specialist auctions through the year, including a dedicated Welsh Sale.
History
Rogers Jones & Co was founded in 1992 by Margaret and David Rogers Jones in Colwyn Bay, who left established careers to start the business. The firm honours David Rogers Jones (1942 to 2022), whose guiding philosophy it quotes as work thoroughly and with ambition. Ben Rogers Jones joined the business in 2001. A Cardiff branch opened in 2013. In 2024 the firm acquired Byrnes Auctioneers of Chester, and in 2025 it opened its office at Gregynog Hall.
What Rogers Jones sells
The firm sells a broad mix of fine art, antiques and collectables, with particular strength in Welsh material. Its range includes:
- Fine art, including Welsh artists such as Sir Kyffin Williams
- Welsh ceramics
- Jewellery and watches
- Coins
- Books and ephemera
- Sporting and other memorabilia
- Asian and ethnographic art
Its most widely reported sale came in February 2023, when the Barbarians jersey worn by Sir Gareth Edwards for his 1973 try against New Zealand sold for £240,000. That price was reported at the time as a world record for a rugby shirt. The firm also lists a 1905 New Zealand All Blacks jersey sold for £180,000 in 2015 and a Sir Kyffin Williams oil painting sold for £62,000 in 2021.
Buying and bidding
General sales are held on the first two Tuesdays of each month, and specialist auctions such as the Welsh Sale and fine art sales take place through the year. Buyers can bid from anywhere with an internet connection through the Rogers Jones website, which is free of charge. The firm warns bidders not to use their the-saleroom login when registering on its own site, as that platform charges its own fee.
The buyer's premium varies by type of auction. The rate for each sale is shown in its terms and when registering to bid. For example, the Colwyn Bay monthly sale in May 2026 carried a premium of 26.4% including VAT, which is 22% plus VAT. The firm's estimates do not include the premium or VAT.
Payment is due within three days of the sale by bank transfer, and debit cards are accepted in the saleroom. Lots can be moved free of charge to the nearest Rogers Jones office for collection, usually within a few weeks. This service does not normally cover furniture.
Location and viewing
The headquarters is at 33 Abergele Road, Colwyn Bay. Other premises are on the Llandough Trading Estate in Cardiff, Marley Way in Saltney near Chester, and Picton Terrace in Carmarthen, with the Gregynog Hall office at Tregynon in Powys. The firm recommends viewing lots in person where practical. Condition reports and extra images can be requested by email but not by telephone.
Frequently Asked Questions
When was Rogers Jones founded?
Rogers Jones & Co was founded in 1992 by Margaret and David Rogers Jones in Colwyn Bay, North Wales.
What is the most famous sale at Rogers Jones?
In February 2023 the firm sold Sir Gareth Edwards' 1973 Barbarians jersey for £240,000, a price reported at the time as a world record for a rugby shirt.
Is online bidding free at Rogers Jones?
Yes. Bidding through the Rogers Jones website is free of charge. Bidding through the-saleroom carries that platform's own fee.
Fee Information
Varies by auction; e.g. 22% + VAT (26.4% inc. VAT) for the Colwyn Bay monthly sale, May 2026. Rate shown in each sale's terms.
Negotiated per consignment
Source: Official website
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